About Beer

Brewers Association

Supporting the Community

Our members are involved in a number of community programs and initiatives.



In Adelaide, the Coopers Brewery Foundation has been established to provide additional focus on social commitment. As a family-owned business, Coopers Brewery understands the importance of supporting families and individuals when it is most needed. Their support extends to charitable organisations, youth education, aged care, and medical research across Australia.

DB Breweries have been inspiring the communities of New Zealand for more than 80 years through a number of proud sponsorship associations. In the last decade, more than $100 million has been committed by DB Breweries to help fund sporting and cultural activities, education programs and community-based events.

Carlton & United Breweries has been the longest partner of the AFL, and has major partnerships with the NRL and Cricket Australia. CUB has proudly run responsible consumption campaigns with a number of our partners. CUB is also proud to support local communities in which it operates through a range of initiatives such as the Cascade Walking Track in Hobart through to working with Fare Share in Abbotsford.

Lion fulfils its core purpose of growing sociability and wellbeing in our world through a number of positive community contributions. Lion associates with a number of targeted community partnerships which focus on driving real change in the causes of, and solutions to, misuse. These include Big Brothers Big Sisters of Australia, The Pathways Foundation and Father Chris Riley’s Youth off the Streets. In New Zealand, Lion also contributes to The Foundation for Youth Development and other responsible drinking initiatives.



Furthermore, all four members of the Brewers Association of Australia and New Zealand are committed to environmental sustainability. Such measures include packaging and recycling programs, emissions reduction and sustainable water management. The Brewers Association of Australia and New Zealand acknowledges the importance of our environment and the management of its resources.



The Brewers Association of Australia and New Zealand are committed in their support of responsible consumption of alcohol. Our four members contribute to a number of initiatives aimed towards the promotion of a safer drinking culture.

Drinkwise is an evidence-based not-for-profit research and social change organisation that is funded by the Australian alcohol industry. The Drinkwise board is chaired by The Hon. Trish Worth who also serves as a member on the Australian National Preventative Health Agency Advisory Council and as a member of the Board of Management of the National Centre for Education and Training on Addiction.

Drinkwise has released a number of reports and launched significant social marketing campaigns, including 'Kids Absorb Your Drinking' in 2008 and 'Kids and Alcohol Don't Mix' in 2009.

The New Zealand Equivalent, Cheers!, is managed by the industry-funded social change initiative  The Tomorrow Project.  Cheers! provides information and resources aimed at encouraging the responsible use of alcohol.