The structure of the Brewers Association of Australia includes two key Committees – the Regulatory Committee and the Technical Committee, which provide analysis and advice on a wide-range of policies and issues important to beer producers and their consumers.

Advice from these Committees informs the careful consideration of the Board in formulating Brewers Association of Australia policy positions, issues responses and strategic priorities.

Each member of the Association is represented by expertise on the Committees, and is responsible for providing input to developing and refining policy options in relation to prevailing and emerging issues…

Regulatory Committee

This Committee deals with the regulatory, legislative and issues-rich reputational environment in which the Australian beer sector operates.

The Committee meets monthly. It’s key areas of interest are in taxation, advertising and sponsorship, labelling and the reputation and position of beer in Australia.

Committee Members

Julian Sheezel

Julian is Carlton & United Brewers’ (CUB’s) Vice-President of Corporate Affairs, Australia and New Zealand.

He joined CUB as Corporate Affairs Director in 2017, having previously been Chief-of-Staff to the Minister for Revenue and Financial Services in the Australian Government.

With a background in taxation, Julian was a Senior Tax Manager with KPMG, working in their Melbourne and Hong Kong offices as an international corporate tax specialist. Julian also worked as Deputy Federal Director of the Liberal Party.

Julian has a Bachelor of Commerce and Master of Taxation degrees.

Cam Pearce

Cam is the National Sales and Marketing Director at Coopers Brewery. He has been on the Board of Coopers since 2002.

Cam started his working life with Shell Australia working in retail and commercial sales and marketing roles in Adelaide, Melbourne and Port Moresby, PNG.

He was also CEO at Meals on Wheels (SA) Inc – a not-for-profit organisation for 10 years and on the Board of the Australian Meals on Wheels Association.

Dan Holland

Dan was appointed External Relations Director in April 2017 at Lion Beer Australia, which operates iconic breweries in six states.

Recently returning to the beer industry after a five year period working in financial services and telecommunications, Dan has spent the majority of his career in the alcohol sector, with an early focus on responsible marketing policy and governance.

Dan has a Bachelor of Arts in Communications.

Technical Committee

The Committee is a trans-Tasman partnership of professional expertise between the Brewers Association of Australia and the Brewers Association of New Zealand, combining insights and experience to monitor and report on domestic and global developments in beer and alcohol production and marketing. It makes these assessments on a quarterly basis.

The Committee meets once a year (or more often, if needed) to assess trends that may require Brewers Association attention and action in each country.

Committee Members

Nick Sterenberg

Nick joined Coopers Brewery in 1993 and currently holds the role of Operations Manager, overseeing all aspects of brewing, packaging and distribution, as well as the service areas of quality and engineering.

He previously worked as a brewer with Carlton & United Breweries, and prior to that he was a brewer and maltster for a number of companies in the United Kingdom, including Courage Brewery and Wells & Young.

Nick is a Fellow of the Institute of Brewing and Distilling and holds an Honours Degree in Applied Biology and a Master of Science in Malting and Brewing Science from the British School of Malting and Brewing.

He also holds a Master of Business administration Degree from the University of Adelaide.

Jeff Potter

Jeff has over 25 years’ experience in the brewing industry – Joining Tooheys in 1990 as Quality Assurance Manager and, subsequently, holding roles in New Product Development, Licensed Brewing and Production Management.

Today, as Brewing and Beverage Technical Development Director for Lion Beer Australia, Jeff oversees brewing product, process innovation and specialised technical support activities for Lion’s breweries across Australia and New Zealand.

Jeff is a Fellow of the Institute of Brewing and Distilling, serving on the Asia Pacific Section Board of Management from 2010-16, with four years as Board Chairman. He is currently a member of the Board of Barley Australia.

Prior to joining the brewing industry, Jeff held positions in food, detergents, pharmaceutical and adhesives Research and Development and Quality Assurance. He holds a First Class Honours degree in Biochemistry from the University of Sydney.

Sarah Laing

Sarah is the Associate Director Brewing and Quality for Carlton & United Breweries, overseeing quality, brewing process, licensed brands production and raw materials for CUB’s breweries.

Over 10 years Sarah has held various brewing, packaging and engineering roles within CUB’s Australian breweries.

Prior to joining the brewing industry Sarah worked in Senior Process Engineering roles in advanced waste water treatment and petrochemical manufacturing operations. She is a member of the Monash University School of Chemical Engineering Industry Advisory Board.

Sarah holds a Diploma of Brewing from the Institute of Brewing and Distilling, is a Chartered member of the Institution of Chemical Engineers and a Registered Professional Engineer Queensland. She holds a Bachelor of Chemical Engineering with First Class Honours from the University of New South Wales and a Graduate Diploma in Integrated Water Management from The University of Queensland.

David Meads

David is Technical Regulatory Leader with Lion New Zealand. He joined Lion in 1974 and has held various brewing and quality roles across Lion’s NZ brewing sites including four years managing Speight’s Brewery in Dunedin.

He is a qualified Master Brewer and a Fellow of the Institute of Brewing and Distilling (UK).

David represents Lion NZ on several industry associations, including the Glass Packaging Forum, NZ Food and Grocery Council’s Health and Regulatory committee, and the NZ Fruit Wine and Cider Makers Association.


DB Breweries in New Zealand is in the process of advising of a new representative on this Committee.

External Bodies

In addition to its own Committees, the Brewers Association is represented through membership and/or affiliation with external groups. These include: