Significantly fewer pregnant women in Australia are drinking and those that do are drinking less…
98.8% of pregnant women in Australia either stop drinking entirely or reduced their consumption markedly over the course of their pregnancy. This is up from 96.6% in 2004.
- Australian Institute of Health and Welfare, National Drug Strategy Household Survey 2016, September 2017.
Women who did consume alcohol during pregnancy are doing so at low levels, with 97.3% consuming no more than 1-2 standard drinks over the course of their pregnancy in 2016. The AIHW found that the percentage of women consuming at higher rates was too small to record with accuracy.
- Australian Institute of Health and Welfare, National Drug Strategy Household Survey 2016, September 2017.
In 2012, Australia’s major beer producers – CUB, Lion and Coopers – voluntarily rolled-out pregnancy warning labels across their products and did so quickly, with 90% covered by July 2013.
- Evaluation Report on Voluntary Pregnancy Labelling, Australian Government Department of Health, December 2017.
In 2017, CUB, Lion and Coopers had been 100% compliant with voluntary pregnancy warning labels across all of the products they produce since 2014.
- Evaluation Report on Voluntary Pregnancy Labelling, Australian Government Department of Health, December 2017.
75% of those aged 18-40 years have seen the pregnancy warning labels on products and packaging, with an 89% recall of the warning among the young adult population.
- DrinkWise/GALKAL, A Snapshot: Australian Drinking Habits 2007 vs 2017, 2017.
At more than $2.6 million a year, the beer industry through CUB, Coopers and Lion makes the largest investment in cultural change and education initiatives for young people, pregnant women and parents through DrinkWise Australia.
- DrinkWise Australia 2018.