Beer: Australia's economic tonic
1 May 2018
Brewers Association of Australia
May-June 2018 Edition
WHOEVER said life isn't all beer and skittles had their priorities wrong.
When it comes to beer in Australia, you actually can have your cake and enjoy it too.
New research from ACIL Allen Consulting shows that Aussie beer is an economic tonic, generating $16.9 billion a year in economic activity to be more than 1% of GDP.
It shows that 95% of the beer sold in Australia is made right here. That sees our beers supporting the full-time jobs of over 105,000 Australians - more than 143,000 jobs including part-timers.
Australian beer drinkers are also to be applauded. After all, they poured almost $3.8 billion over 2015-16 alone into government coffers – that's $2 billion in excise and $1.78 billion in GST. Australian Government tax is the single biggest ingredient in the cost of a beer.
Beer is an Australian manufacturing success story. One we all share. Our biggest brewers - Carlton & United Breweries, Lion Beer Australia and Coopers Brewery - can each boast breweries in operation that go back more than 150 years.
Standing the test of time is no accident. Born of small, local breweries, they have given Australians the beers they want at prices they can afford. They have created, adapted and grown to each be brand icons.
Over 9.1 million Aussies celebrate life's milestones with a beer. It brings mates, colleagues, families and communities together.
Now Aussie beer is, itself, worth celebrating. It's a huge supplier of local jobs. It's a major economic driver and revenue raiser for government. It's also the spice of life, so enjoy in moderation, secure in the knowledge you're doing your country a favour.
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