Consumers want more, not less, information
23 April 2019
CAN you believe there is a move on to actively prevent consumers making informed choices?
"Some want to remove the factual, scientifically proven information about sugar and carbohydrate content in all alcohol products from labels and marketing materials," says Brewers Association of Australia CEO Brett Heffernan
"It is a fact that alcohol companies do not and cannot make health claims about their products. It is expressly forbidden under the Alcohol Beverages Advertising Code.
"We know there is growing interest among consumers wanting to understand what is in alcohol products – specifically sugar, carbohydrates and calories.
"The IRI Liquor Trends Series – Trending better for you attributes in liquor products, September 2018, found: "60% of respondents say nutritional panel information displayed on products affects purchases. The information most wanted on alcohol labels 1. Sugar (77%), 2. Carbohydrate (52%) 3. Calorie (47%)".
"Consumers want to make informed personal decisions about the sugar and carbohydrate content of the beers they consume. Denying them the facts and, therefore, the ability to make informed choices is counter-intuitive."
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